KARBONN MOBILES is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. Jaina Group started out as a distributor of mobile handsets around 15 years ago. Though it now has its own brand, KARBONN MOBILES, in the market place, it is also the distributor of HTC in not just India but the whole of South Asia, and of Motorola and LG in India. The UTL Group, a multi division telecom group, is a leading Indian telecom powerhouse with interests that span across manufacturing, services and distribution. To ring in new changes designed to truly delight the consumer, these two Indian telecom majors joined forces in March 2009 to launch KARBONN MOBILES in a bid to trigger a telecom revolution in the country.
Understanding consumer requirements and offering the best-in-class products at a great value-for-money proposition has, today, made KARBONN MOBILES one of the most cherished mobile phone brands. It has constantly come up with latest advancements and innovative features that suit the Indian market best. KARBONN MOBILES is one of the fastest growing mobile brands in the country today, complemented by a comprehensive portfolio of mobile phones with an array of features. The inroads that KARBONN MOBILES has made into the Indian handset market across India, in terms of affordability and technology definitely makes it a strong competitor and a game changer.
The mobile company today boasts of one of the fastest & highest rate of model launches in India. KARBONN MOBILES is extremely focused to reach out to the maximum number of people. With more than 50,000 outlets, KARBONN MOBILES reaches out to people across the length and breadth of the country, enhancing its penetration and reach. The brand has achieved a distribution footprint of over 90% coverage of the districts for KARBONN MOBILES with more than 10 million devices sold in a very short span. Additionally, KARBONN MOBILES caters to international customers through its expansion in other countries viz. Bangladesh, Nepal, Sri Lanka and Middle East. The main reasons for the success of KARBONN MOBILES are its focus on being affordable, convenient and easily available. The brand already has over 550 service centers established across the country, ensuring great after sales support.
Taking mobile technology to the doorsteps of people, not just in the India but also outside, KARBONN MOBILES has been very well received by the consumers and other stakeholders. Being a symbol of Indian robustness, KARBONN MOBILES emphasizes on traits that are Indian and on quality that’s truly world class. With its mobile phones heralding a new era of connectivity, KARBONN MOBILES has infused new life in the Indian mobile phone industry.