In 2002, Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.
In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok, Gurgaon, Delhi, Mumbai and Qatar.
In May 2009,Iconix Brand Group announced it had acquired a 50% interest in Hardy Way,LLC,the owner of the Ed Hardy brand and trademarks.
In 2010,IGP Beauty secured the licensing rights for Ed Hardy Professional Styling Tools.IGP Beauty has since then manufactured a variety of blow dryers, styling irons, styling tools, and hair accessories that include artwork inspired by Ed Hardy's famous tattoo designs.